(주)위드산업안전

다온테마
로그인 회원가입
  • 자유게시판
  • 자유게시판

    (주)위드산업안전 홈페이지 방문을 환영합니다

    자유게시판

    Online Betting Firms Gamble on Soccer-mad Nigeria

    페이지 정보

    profile_image
    작성자 Odessa Armstead
    댓글 0건 조회 21회 작성일 25-01-08 05:06

    본문

    By Alexis Akwagyiram and Didi Akinyelure


    LAGOS, June 25 (Reuters) - Online sports betting wagering is booming in soccer-mad Nigeria mainly thanks to payment systems established by homegrown technology companies that are beginning to make online organizations more practical.

    bet9ja-mobile-how-to-register-5.gif

    For years, mobile payments stopped working to remove in Nigeria as they have in countries such as Kenya, where Safaricom's M-Pesa cash transfers have actually fostered a culture of cashless payments.


    Fear of electronic scams and slow internet speeds have actually held Nigerian online consumers back however wagering companies states the brand-new, fast digital payment systems underpinning their websites are changing attitudes towards online transactions.


    "We have actually seen considerable growth in the number of payment solutions that are readily available. All that is definitely altering the video gaming space," said Seun Anibaba, CEO of Lagos State Lotteries Board, video gaming regulator in Nigeria's business capital.


    "The operators will choose whoever is faster, whoever can connect to their platform with less issues and glitches," he said, including that taxes from sports betting in Lagos State rose 30 percent to 40 percent in 2017 from 2016.


    That development has been matched by a rise in web payments, according to data from the Nigeria Inter-Bank Settlement System (NIBSS), which is owned by the reserve bank and licensed banks.


    In 2016, there were 14 million web payments worth an overall 132 billion naira ($420 million). Transactions jumped to 29 million worth 185 billion in 2017 and in the first quarter of 2018 there were nearly 10 million worth 61 billion.


    With a young population of nearly 190 million, increasing mobile phone usage and falling information expenses, Nigeria has long been seen as a great opportunity for online organizations - once consumers feel comfortable with electronic payments.


    Online gambling firms state that is occurring, though reaching the 10s of countless Nigerians without access to banking services stays a difficulty for pure online merchants.


    British online wagering company Betway opened its first African business in Kenya in 2015, followed by Uganda, Ghana and South Africa. It released in Nigeria in January.


    "There is a gradual shift to online now, that is where the industry is going," Betway's Nigeria supervisor Lere Awokoya stated.


    "The development in the number of fintechs, and the federal government as an enabler, has actually assisted the business to thrive. These technological shifts motivated Betway to start operating in Nigeria," he said.


    FINTECH COMPETITION


    sports betting firms cashing in on the soccer craze whipped up by Nigeria's participation in the World Cup say they are finding the payment systems created by local start-ups such as Paystack are online.


    Paystack and another regional start-up Flutterwave, both established in 2016, are supplying competition for Nigeria's Interswitch which was set up in 2002 and was the main platform used by organizations running in Nigeria.


    "We added Paystack as one of our payment alternatives without any fanfare, without announcing to our consumers, and within a month it soared to the top most pre-owned payment option on the website," stated Akin Alabi, creator of NairabBET.


    He stated NairaBET, the nation's second most significant wagering company, now had 2 million regular consumers on its website, up from 500,000 in 2013, and Paystack remained the most popular payment choice because it was included late 2017.


    Paystack was established by two Nigerian computer system science graduates, Shola Akinlade and Ezra Olubi, who received early stage financing in Silicon Valley's Y-Combinator programme.


    In December 2016, it raised $1.3 million from financiers consisting of China's Tencent and Comcast Ventures in the United States.


    Paystack, based in the frenetic Ikeja district of Lagos, said the number of regular monthly transactions it processed rose from about 8,000 in early 2016 to more than 900,000 since June 2018.

    bet9ja-mobile-app-banner-9.gif

    "In early 2016 we were processing about $3,000 a month. Today we process well over $11 million every month," said Emmanuel Quartey, Paystack's head of development.


    He said a community of developers had actually emerged around Paystack, producing software to incorporate the platform into websites. "We have seen a growth because community and they have actually carried us along," said Quartey.


    Paystack said it makes it possible for payments for a variety of sports betting firms however likewise a wide variety of services, from utility services to transfer business to insurance provider Axa Mansard.


    Flutterwave, co-founded by Nigerian entrepreneur Iyinoluwa Aboyeji, is likewise backed by the Y-Combinator program in addition to investor Greycroft Partners and Green Visor Capital and the Omidyar Network. It raised $10 million last year.


    FOREIGN INVESTMENT


    Shifts in Nigeria's payment culture have accompanied the arrival of foreign investors intending to take advantage of sports betting wagering.


    Industry professionals state the sector creates about $1 billion a year and is likely to grow faster than in South Africa and Kenya where the business is more established.


    Russia's 1XBet and Slovakia's DOXXbet have both established in Nigeria in the last two years while Italy's Goldbet was ahead of the trend, taking a 50 percent stake in market leader Bet9ja when the Nigerian company released in 2015.


    NairaBET's Alabi said its sales were divided between shops and online however the ease of electronic payments, expense of running shops and capability for customers to prevent the preconception of gaming in public meant online deals would grow.

    bet9ja-mobile-registration-2.jpg

    But regardless of advances in digital payments, Kunle Soname - chairman and co-founder of Bet9ja - stated it was crucial to have a store network, not least since lots of customers still stay unwilling to invest online.


    He stated the company, with about 60 percent of Nigeria's sports betting market, had a substantial network. Nigerian wagering stores often act as social hubs where customers can see soccer free of charge while positioning bets.

    bet9ja-mobile-registration-17.jpg

    At a BetKing hall deep inside the busy Oshodi market in Lagos, lots of soccer fans collected to enjoy Nigeria's last heat up game before the World Cup.


    Richard Onuka, a factory worker who makes 25,000 naira a month, was focused on a TV screen inside. He stated he started sports betting 3 months earlier and bets approximately 1,000 naira a day.


    "Since I have been playing I have actually not won anything but I think that a person day I will win," said Onuka. ($1 = 314.5000 naira) (Reporting by Alexis Akwagyiram and Didi Akinyelure in Lagos; editing by David Clarke)

    bet9ja-mobile-app-banner-2.gif

    댓글목록

    등록된 댓글이 없습니다.